The Issues

A recent survey estimated that in only 27% of organisations do staff agree that they have a clear sense of their organisations vision, direction etc., and even more astonishingly, only 39% agree that they understand what they need to do as individuals to support the business goals!

Those respondents who do buy-in both emotionally and intellectually to business goals say that it improves their job performance and makes them twice as likely to recommend their organisation / brand to others such as customers, potential recruits, and other stakeholders.

Many attempts to achieve employee buy-in are short term and / or short lived and simply involve internal marketing communications – the conference, the newsletter. Communication is often one way and does not recognise the diverse nature of the audience it is attempting to address.

Often companies fail to link efforts within the brand to processes, external and internal communication and HR.

By embedding your brands values throughout your organisation you can increase performance, motivation, loyalty and trust with the resultant improvement in the bottom line!